# Microsoft Retail & Consumer Goods — References & Wins

_Last updated: 2026-08-17_

> **Important:** All entries marked [unsourced] must be verified with live Source URLs on the next refresh.
> Fetch from: https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retail and https://cloudblogs.microsoft.com/industry-blog/retail/

## Named account Microsoft footprint

- **Lowe's + Microsoft Azure:** Lowe's has a documented Azure partnership; Azure is a primary cloud. [unsourced — verify Source URL on refresh]
- **The Home Depot + Azure OpenAI:** THD's "Magic Apron" gen AI associate assistant is built on Azure OpenAI — publicly announced. [unsourced — verify Source URL on refresh]

## Published Microsoft retail/CG customer references (to verify)

- **H&M + Microsoft Fabric:** Fashion retail analytics transformation on Fabric [unsourced — verify]
- **Kraft Heinz + Microsoft:** AI-powered CPG operations on Azure/Fabric [unsourced — verify]
- **Unilever + Microsoft:** Azure AI for supply chain and R&D acceleration [unsourced — verify]
- **Walgreens + Azure:** Healthcare/retail pharmacy cloud transformation [unsourced — verify]
- **Carrefour + Microsoft:** European grocery retailer Azure AI deployment [unsourced — verify]
- **Coca-Cola + Microsoft:** TCCC and/or CONA Azure/Microsoft engagement [unsourced — verify on refresh]

## Microsoft Cloud for Retail — solution accelerators

- Unified customer profile (CDP-in-a-box on Fabric + Customer Insights)
- Real-time retail (streaming event processing on Azure)
- Intelligent stores (computer vision + IoT for in-store analytics)
- Supply chain visibility (end-to-end traceability on Azure)
- Retail media (clean room + ad tech data infrastructure on Azure)
- Source: https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retail

## D365 Commerce — named references (to verify on refresh)

- Refresh from: https://dynamics.microsoft.com/en-us/retail/overview/

## GitHub Copilot retail relevance

- Dev productivity for large retail engineering teams
- ABAP code modernization for SAP-heavy retail/CPG accounts (Coca-Cola System / CONA)
- Source to verify: https://github.blog (search "Copilot enterprise retail")

## Key analyst positioning (refresh on next cycle)

- Gartner Magic Quadrant for Digital Commerce — D365 Commerce positioning [unsourced — verify]
- Forrester Wave: Cloud Data Warehouses — Microsoft Fabric positioning [unsourced — verify]
- IDC MarketScape: Retail Analytics — Microsoft positioning [unsourced — verify]

## Industry awards / recognition

- To be populated on next refresh from Microsoft Industry blog and analyst citations