# Partner Ecosystem — SIs, ISVs & Retail Tech Vendors

_Last updated: 2026-08-17_

## Microsoft retail SI partners (key co-sell relationships)

| Partner | Strength | Retail/CG practice |
|---|---|---|
| Avanade (Accenture + MS JV) | D365, Azure, Copilot | Top D365 Commerce retail SI; #1 co-sell for Retail |
| Cognizant | D365 Commerce, Azure | Active retail digital transformation engagements |
| Infosys | Azure, SAP on Azure | CPG/manufacturing SAP migration; CONA-type workloads |
| Wipro | Azure, D365 SCM | Retail supply chain, D365 implementations |
| HCLTech | Azure, D365 | Infrastructure modernization, store tech |
| Publicis Sapient | Digital commerce, Azure | High-end retail DX; shopper engagement |
| Hitachi Solutions | D365 Commerce | Dedicated retail D365 Commerce practice |
| Slalom | Azure, Power Platform | Mid-market retail; fast POC execution |

## Key ISVs in Microsoft retail ecosystem

- **Focal Systems:** Computer vision for shelf intelligence on Azure AI Vision
- **StoreForce:** D365-integrated retail labor management
- **Sunrise Technologies:** D365 Commerce configurator / retail add-ons
- **Insight Software / Acterys:** Reporting/planning layer on Microsoft Fabric
- **toolsGroup:** AI supply chain planning — runs on Azure
- **Cegid:** Retail POS and ERP (European presence, Azure-hosted)
- **Aptos:** Mid-market retail ERP — now owned by Goldman Sachs; Azure migration opportunity

## Competitive SI ecosystem (watch list at named accounts)

- **Accenture:** Major SAP, Salesforce, and AWS SI presence at large retailers; watch for competitive account influence
- **Deloitte:** SAP and Salesforce dominant; some Azure practice; present at TCCC
- **McKinsey QuantumBlack:** AI strategy + implementation; often cloud-agnostic; shows up at C-suite
- **IBM:** Red Hat/OpenShift + watsonx; competitive in regulated CPG/manufacturing

## Key retail tech startups on Azure Marketplace

- Focal Systems: Shelf intelligence CV
- aislelabs: In-store analytics (Azure IoT)
- StockTrim: Inventory optimization SaaS (Azure-hosted)
- Scandit: Barcode scanning + AR for associates (runs on Azure)

## Partner play for SE

- **At THD (AWS-heavy):** Identify Avanade or Cognizant presence; co-sell Azure AI/Fabric as modernization of THD data platform — don't lead with platform replacement, lead with AI workload
- **At Lowe's (Azure):** Strengthen with Avanade; expand D365 + Fabric footprint; GitHub Copilot for dev team
- **At Staples:** Identify incumbent SI (likely smaller, PE-selected); Microsoft 365 + Power Platform cost efficiency play
- **At TJX:** Identify if any Azure partners are in seat; lead with Fabric analytics + AI Vision
- **At Coca-Cola System:** Infosys or Wipro for SAP on Azure; GitHub Copilot for ABAP; CONA is the leverage point